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| The Ride for a Green World Initiative |
| Arenus Makes Strides Towards Eco-Friendly Barns and Horse Shows |
St. Charles, MO - November 4, 2011 - The Arenus family of products for horses and pets is giving a whole new meaning to "green." Beyond the individual eco-conscious horse-and-rider, Arenus is encouraging equestrians to dig deeper and plant a vision of a sustainable planet through green barns, green horse shows and green events, through its new Ride for a Green World initiative.
People who share the vision of a sustainable planet can join the Ride for a Green World initiative by displaying the "Our Barn is Eco-Friendly" card with simple guidelines on going greener, such as: composting your manure and keep it from contaminating water, use eco-friendly products, recycle and reuse, conserve water. Find more Eco-friendly Barn tips at Arenus booths during the Winter Equestrian Festival (WEF) and Horse Shows in the Sun (HITS) series.
"Stop by and talk with us about a vision of caring for horses, people and the planet," says Brady Karren, Arenus Sales Manager & Equine Nutritionist. "We have lots of fun events planned to help you and your horses go greener. Check our Facebook page often to get dates, times, and locations." Arenus-sponsored events through its Ride for a Green World initiative will include a Green World Day and Spa Days for wellness education where you can learn more about caring for your horse, yourself, and the earth while feeling good, too.
"We are driven by a vision of a sustainable world," adds Jeremy Moore, Executive Director of Novus Nutrition Brands. Arenus is the companion animal health and nutrition division of Novus Nutrition Brands LLC, which is a growing business within Novus International Inc. "Our values - providing products with demonstrable value, long-term customer satisfaction, acting with integrity, and protecting our employees, public, and environment - guide our business objectives and shape our organization's culture."
The Novus International, Inc. global headquarters for Arenus and the Novus International Research Center has been awarded Platinum LEED (Leadership in Energy and Environment Design) certification in energy efficiency from the U.S. Green Building Council. Thad Simons, Jr., Novus president and CEO, says, "Sustainability begins on an individual level, offering the opportunity for people, the environment, and businesses to benefit."
Ride for a Green World offers the same message of sustainability to facilities and venues reflected in its recyclable Arenus packaging. "We don't want to stop there," says Brady Karren. "We want to Ride for a Green World with other partners who share a vision for protecting and caring for the earth through education and awareness about water use, protection of streams and waterways, innovative energy use, and clean-composting technology." To learn more about Arenus products, visit www.arenus.com.
About Arenus
Arenus is a premier provider of innovative health and nutrition products for pets and horses. Arenus is a growing division within Novus Nutrition Brands, a global company dedicated to Health and Nutrition Through Science(tm). To learn more about Arenus products, or find an Arenus event near you call (866) 791-3344 or visit www.arenus.com.
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| Arenus and NBHA STEADFAST® 5x Faster Award |
| Breast Cancer Charity Dash a Highlight at NBHA National Finals |
St. Charles, MO-November 14, 2011-Sure, it's a fast-paced world, but barrel racers still seem to go five times faster than the rest of us. Which is why Arenus, makers of STEADFAST® Equine, partnered with the National Barrel Horse Association during the NBHA 2011 World Championships, October 23-29, at the Georgia National Fairgrounds in Perry, to pick up the pace towards fighting breast cancer.
After donning their creative-thinking cowboy hats, Brady Karren, Sales Manager at Arenus, and Len Carter, with NBHA Sponsorships, came up with a great idea that appealed to both the competitive and charitable sides of the nation's best barrel racers and their fans: the STEADFAST Five Times Faster Dash, a single barrel race to raise support for breast cancer research and awareness.
"Like a winning barrel racing team," said Karren, "STEADFAST and its unique NEM® natural eggshell membrane joint support matrix work fast to deliver results."
On hand at the Georgia National Fairgrounds to cheer on STEADFAST Five Times Faster winners Tyler Aitken, Emily Church, and Ned Cunningham, and Dr. Jay Altman, creator of Arenus ASSURE® digestive aids.
Arenus wants to continue to support events like this one, it not only encourages healthy competition but also supports a great cause. A proud NBHA national title partner, Arenus is a premier provider of science-supported equine and pet health and nutrition products. Besides the ASSURE digestive aids, STEADFAST joint and soft tissue health products, the Arenus family of tack trunk essentials includes, DHA/Omega-3 supplements ALEIRA® to support respiratory health and RELEIRA to support reproductive function, EQUILITE(tm) herbal blends, and the award winning SORE NO-MORE® topicals.
The NBHA, headquartered in Augusta, Georgia, is the largest barrel racing organization in the world. In 1992, the NBHA revolutionized the barrel racing industry by pioneering the divisional format, which allows riders of all skill levels a chance to compete for money and prizes. The divisional format encourages riders to improve and work toward higher Divisions while still remaining competitive.
To learn more about Arenus products, visit www.arenus.com.
About Arenus
Arenus is a premier provider of innovative health and nutrition products for pets and horses. Arenus is a growing division within Novus Nutrition Brands, a global company dedicated to Health and Nutrition Through Science(tm). To learn more about Arenus products, or find an Arenus event near you, call (866) 791-3344 or visit www.arenus.com.
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| Inventing Your Horse Career - CD |
| Equilite Founder Stacey Small, among Equine Professionals Featured on New Horse Sense and Cents' CD |
Stacey Small, founder of Equilite brands and creator of the Sore No-More liniment line, and L.A. Pomeroy, the award-winning monthly contributor to its Botanical Animal Newsletter, are among the impressive stable of professionals interviewed to share their advice on an upcoming new CD series, Inventing Your Horse Career, produced by Horse Sense and Cents' Nanette Levin and Lisa Derby Oden of Blue Ribbon Consulting.
"This CD series interviews some of the more successful and interesting equine professionals in North America, who share their journeys, tips, resources and career advice," said Oden.
"If you've always dreamed of a job that includes horses, stop fantasizing and start listening," said Levin. "This series is designed to eliminate the usual hurdles so you can jump into inventing your horse career with a foundation for success."
Inventing Your Horse Career also talks with author and U.S. Olympic Three-Day rider Denny Emerson, Spursuader inventor Linda Hauck, globally-recognized hoof care expert Fran Jurga, equine behaviorist and horse/human interaction coach Mary Ann Simonds, and Two as One Horsemanship trainers, Suzanne Sheppard and Bob Jeffreys.
Inventing Your Horse Career reveals how these unique professionals turned their horse passion into successful professional business ventures, and is available just in time for the holidays as a two-part, five-CD series set (plus tutorial) through HorseSenseAndCents.com or toll-free, (888) 875-3551.
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| Arenus Launches New Mobile Site For On-The Go Peop |
| The site, can be accessed from both smartphones & tablets. |
Arenus, an international provider of innovative health and nutritional products for horses and pets, is proud to announce the launch of its new mobile commerce site. Beginning, August 5th, 2011, customers who visit Arenus.com on their mobile devices will be automatically redirected to the new mobile site. The site, which can be accessed from both smartphones and tablets, offers an ideal solution for on-the-go customers. The mobile site will allow customers not only to access the Arenus website for the most up-to-date information, but also to place orders from the full selection of Arenus products through a secure checkout feature.
"This new mobile site provides yet another access point for Arenus customers and should lend greater convenience to active equestrians and pet owners" said Raquel Schilf, e-marketing coordinator for Arenus. "We want our customers to have access to the latest information, promotions and products whether they are at shows or at home in the barn."
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